T&TTool & TallyBusiness calculators for service owners

Free business calculator

Markup Calculator

Turn cost into a selling price and see the margin it actually creates. A 30% markup is not a 30% margin.

Use the calculatorCheck job margin

Tool & Tally calculators are for general business planning and estimating; they are not tax, legal, payroll, financial, or accounting advice. No guaranteed revenue, profit, leads, bookings, sales, rankings, or ROI.

Markup and margin

Enter cost, markup, and target margin.

Formula and assumptions

How the calculator works

Markup Dollars = Cost × Markup % Selling Price = Cost + Markup Dollars Profit Margin % = Markup Dollars / Selling Price × 100 Price for Target Margin = Cost / (1 - Target Margin) Equivalent Markup % = Target Margin / (1 - Target Margin)

Use markup when you are adding profit on top of cost. Use margin when you want profit to be a specific share of the customer price.

Common mistakes this catches

  • Using target margin as markup.
  • Leaving overhead out of the cost before marking up.
  • Applying one markup to every job without checking labor, travel, or risk.
  • Thinking a 30% markup creates a 30% margin.
  • Rounding prices down until the margin disappears.

Next useful calculators

01

Job Profit Margin Calculator

Check whether a real or planned job price covers all entered costs and leaves enough profit.

Use calculator →

02

Minimum Job Price Calculator

Coming in the next calculator wave: find the lowest price that covers labor, overhead, and profit target.

03

Monthly Overhead Per Job Calculator

Coming in the next calculator wave: turn fixed monthly overhead into a pricing number for each job.

Business Number Path

Your next number: minimum price

After comparing markup and margin, check whether the job has a safe price floor once labor and overhead are included.

This keeps the free tools connected as an owner workflow: price → margin/markup → labor/overhead → follow-up → cash pressure → Business Health Quick check.