Before the call
Customers may want reassurance that the business handles their type of work in their area.
Reviews and trust
Check the trust signals customers see before they contact you.
A local service customer may look for reviews, recent work, service area trust details, license or insurance notes, and a clear process before calling or requesting a quote.
Operational problem
Trust trust details should support the request, not sit far away from it.
Near the request
Put review trust details, job examples, and process expectations near quote, contact, and booking steps.
After the job
A simple, compliant review request habit can be part of job closeout, without incentives or pressure.
Checklist
Review the trust details a cautious customer might look for.
Review visibility
Check whether current, real customer reviews are easy to find from key service pages and request steps.
Review responses
Look for unanswered reviews or outdated response habits. Keep replies factual, calm, and specific to the experience.
Project examples
Show job types, before/after context when appropriate, locations served, and scope notes that match the work you want.
Business basics
Confirm phone, hours, service area, license or insurance notes where appropriate, and clear contact expectations.
Request-page trust details
Place trust signals near quote and contact steps so customers do not need to leave the path to verify basics.
Review request boundaries
Ask for honest feedback after real work. Do not offer incentives, screen only positive reviews, or ask for fake reviews.
This week
Look at the site and profile as a new customer.
Related Tool & Tally resources
Use trust checks alongside website request steps checks.
Review Trust Quick check Checklist
Check whether reviews, testimonials, and reputation signals support the quote/website request steps.
Google Business Profile Basics
Review profile completeness and consistency for service area businesses.
Local Service Website Quick score
Review website clarity, request steps, and trust details before broader changes.
Educational note: review platforms and consumer-protection rules can change. Check the current platform policies and do not treat this checklist as legal advice. No review or trust checklist can guarantee rankings, calls, bookings, or revenue.