How the calculator works
Expected Revenue Per Lead = Average Job Value × Close Rate
Estimated Lead Value = Expected Revenue Per Lead × Gross MarginFree business utility calculator
Lead Value Calculator
Estimate what one qualified lead may be worth using average job value, close rate, and gross margin.
Tool & Tally calculators are for general business planning and estimating; they are not tax, legal, payroll, financial, or accounting advice. No guaranteed revenue, profit, leads, bookings, sales, rankings, or ROI.
Business utility
Enter your numbers.
Formula and assumptions
Common mistakes this catches
- Treating all leads as qualified leads.
- Using revenue per lead when gross profit is the better planning number.
- Assuming lead value guarantees profitable ads or marketing ROI.