T&TTool & TallyBusiness calculators for service owners

Free business calculator

Close Rate Calculator

Measure how many qualified leads become won jobs, then estimate the leads needed for a target number of jobs.

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Tool & Tally calculators are for general business planning and estimating; they are not tax, legal, payroll, financial, or accounting advice. No guaranteed revenue, profit, leads, bookings, sales, rankings, or ROI.

Business number check

Enter your assumptions.

Formula and assumptions

How the calculator works

Close Rate = Won Jobs / Qualified Leads Lost Opportunities = Qualified Leads - Won Jobs Leads Needed = Target Won Jobs / Close Rate

Common mistakes this catches

  • Counting every website visitor as a lead.
  • Not separating qualified leads from poor-fit requests.
  • Assuming more traffic fixes a follow-up or sales problem.

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